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Channel Integration Strategies for Competing Dual-Channel Retailers: Effect of Cross-Selling
Wang, Ronghui, Chen, Lin, Nan, Guofang, Li, MinqiangAnnée:
2019
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3390426
Fichier:
PDF, 804 KB
english, 2019