
Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
Rudawska, EdytaLangue:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-05-2018-0171
Date:
May, 2019
Fichier:
PDF, 279 KB
english, 2019