Research in Marketing Completed and in Progress
Vaile, Roland S., Breyer, Ralph F., Phillips, Charles F., Stehman, J. HaroldVolume:
7
Langue:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224294200700108
Date:
July, 1942
Fichier:
PDF, 1.69 MB
english, 1942