App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously
Liu, Huan, Lobschat, Lara, Verhoef, Peter C., Zhao, HongVolume:
47
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2018.12.001
Date:
August, 2019
Fichier:
PDF, 1.60 MB
english, 2019