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Knowing What It Makes: How Product Transformation Salience Increases Recycling
Winterich, Karen Page, Nenkov, Gergana Y., Gonzales, Gabriel E.Langue:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242919842167
Date:
May, 2019
Fichier:
PDF, 1.02 MB
english, 2019