How green marketing mix strategies affects the firm's performance: a Malaysian perspective
Goh, Wan Har, Goh, Yen Nee, Ariffin, Shaizatulaqma Kamalul, Salamzadeh, YasharVolume:
7
Année:
2019
Langue:
english
Journal:
International Journal of Sustainable Strategic Management
DOI:
10.1504/IJSSM.2019.099032
Fichier:
PDF, 278 KB
english, 2019