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Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Mahr, Dominik, Keeling, Debbie I.Langue:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.03.005
Date:
April, 2019
Fichier:
PDF, 1.32 MB
english, 2019