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Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation
Hughes, Douglas E., Richards, Keith A., Calantone, Roger, Baldus, Brian, Spreng, Richard A.Langue:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2019.03.003
Date:
April, 2019
Fichier:
PDF, 1.10 MB
english, 2019