How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles
Vantomme, Delphine, Geuens, Maggie, Dewitte, SiegfriedAnnée:
2006
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.876590
Fichier:
PDF, 158 KB
english, 2006