Choosing to Encourage or Discourage: Perceived Effectiveness of Prescriptive Versus Proscriptive Messages
Patricia L. Winter, Brad J. Sagarin, Kelton Rhoads, Daniel W. Barrett, Robert B. CialdiniVolume:
26
Langue:
english
Pages:
6
DOI:
10.1007/s002670010117
Date:
December, 2000
Fichier:
PDF, 106 KB
english, 2000