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The influence of brand color identity on brand association and loyalty
Jin, ChangHyun, Yoon, MoonSun, Lee, JungYongLangue:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/JPBM-09-2017-1587
Date:
February, 2019
Fichier:
PDF, 274 KB
english, 2019