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Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb
Mody, Makarand, Hanks, LydiaLangue:
english
Journal:
Journal of Travel Research
DOI:
10.1177/0047287519826233
Date:
February, 2019
Fichier:
PDF, 176 KB
english, 2019