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Does advertising the green benefits of products contribute to sustainable development goals? A quasi-experimental test of the dilution effect
Grolleau, Gilles, Mzoughi, Naoufel, Sutan, AngelaLangue:
english
Journal:
Business Strategy and the Environment
DOI:
10.1002/bse.2280
Date:
February, 2019
Fichier:
PDF, 1.27 MB
english, 2019