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Book Review: Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Data
Gutmann, JustinVolume:
59
Langue:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-2017-008
Date:
January, 2017
Fichier:
PDF, 60 KB
english, 2017