A day at the university fair: ‘hot’ brands, ‘house of brands’ and promotional tactics in higher education
Missaghian, Rod, Pizarro Milian, RogerLangue:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2018.1549183
Date:
December, 2018
Fichier:
PDF, 1.67 MB
english, 2018