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The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
Hani, Safi, Marwan, Azouri, Andre, AzouriVolume:
13
Langue:
english
Journal:
Arab Economic and Business Journal
DOI:
10.1016/j.aebj.2018.11.002
Date:
December, 2018
Fichier:
PDF, 383 KB
english, 2018