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How game difficulty and ad framing influence memory of in-game advertisements
Dardis, Frank, Schmierbach, Mike, Sherrick, Brett, Luckman, BritaniLangue:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-07-2016-1878
Date:
December, 2018
Fichier:
PDF, 254 KB
english, 2018