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Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry
Chintagunta, Pradeep K., Qin, Marco Shaojun, Vitorino, Maria AnaLangue:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1114
Date:
November, 2018
Fichier:
PDF, 1.26 MB
english, 2018