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Does Retailer Benefit From Implementing “Online-to-Store” Channel in a Competitive Market?
Yan, Shuai, Hua, Zhongsheng, Bian, YiwenAnnée:
2018
Langue:
english
Journal:
IEEE Transactions on Engineering Management
DOI:
10.1109/TEM.2018.2878235
Fichier:
PDF, 1.24 MB
english, 2018