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Decoding fashion advertising symbolism in masstige and luxury brands
Kim, Jae-Eun, Lloyd, Stephen, Adebeshin, Keji, Kang, Ju-Young M.Langue:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-04-2018-0047
Date:
November, 2018
Fichier:
PDF, 257 KB
english, 2018