How Green Should You Be: Can Environmental Associations Enhance Brand Performance?
Montoro-Rios, Francisco Javier, Luque-Martínez, Teodoro, Rodríguez-Molina, Miguel-AngelVolume:
48
Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/s0021849908080525
Date:
December, 2008
Fichier:
PDF, 2.06 MB
english, 2008