A Tale of Two Studies: Replicating ‘Advertising Effectiveness and Content Evaluation in Print and on the Web’
Gallagher, Katherine, Parsons, Jeffrey, Foster, K. DaleVolume:
41
Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-41-4-71-81
Date:
July, 2001
Fichier:
PDF, 60 KB
english, 2001