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Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle, Bae, Young Han, Jun, Jong WooVolume:
10
Année:
2016
Langue:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2016.081356
Fichier:
PDF, 245 KB
english, 2016