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Shedding light on the use of single and multisensory cues and their effect on consumer behaviours
Helmefalk, Miralem, Berndt, AdeleLangue:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-03-2018-0057
Date:
November, 2018
Fichier:
PDF, 410 KB
english, 2018