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A Customer Retention Model using Balance Score Card for Small and Medium Enterprises in the Hospitality Industry
Erinle, Victory Abraham, Bharathi, VijayakumarAnnée:
2013
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2291381
Fichier:
PDF, 615 KB
english, 2013