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Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry
Ren, Qun, Rong, Ke, Lu, Chao, Liu, Gordon, Ross, MargaretLangue:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785318799909
Date:
October, 2018
Fichier:
PDF, 853 KB
english, 2018