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I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media
Yim, Mark Yi-Cheon, Baek, Tae Hyun, Sauer, Paul L.Volume:
44
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2018.07.001
Date:
November, 2018
Fichier:
PDF, 906 KB
english, 2018