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A novel model for product bundling and direct marketing in e-commerce based on market segmentation
Beheshtian-Ardakani, Arash, Fathian, Mohammad, Gholamian, MohammadrezaAnnée:
2018
Langue:
english
Journal:
Decision Science Letters
DOI:
10.5267/j.dsl.2017.4.005
Fichier:
PDF, 493 KB
english, 2018