Product substitution in different weights and brands considering customer segmentation and panic buying behavior
Tsao, Yu-Chung, Raj, Praveen Vijaya Raj Pushpa, Yu, VincentLangue:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2018.09.004
Date:
September, 2018
Fichier:
PDF, 940 KB
english, 2018