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The Self-Creation Effect: Making a Product Supports Its Mindful Consumption and the Consumer's Well-Being
Brunneder, Johanna, Dholakia, Utpal M.Année:
2018
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3179587
Fichier:
PDF, 246 KB
english, 2018