Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad
Lynskey, Vanessa M., Shonkoff, Eleanor T., Matthews, Emilia, Zaslow, Joelle, Hennessy, Erin, Callender, Margaret E., Economos, Christina D., Harelick, LindaLangue:
english
Journal:
Journal of Nutrition Education and Behavior
DOI:
10.1016/j.jneb.2018.05.009
Date:
August, 2018
Fichier:
PDF, 767 KB
english, 2018