The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
Leclercq, Thomas, Hammedi, Wafa, Poncin, IngridVolume:
44
Langue:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2018.04.004
Date:
November, 2018
Fichier:
PDF, 709 KB
english, 2018