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Revisting the Relationship between Ad Frequency and Purchase Intentions
Lee Burton, Jennifer, Gollins, Jan, McNeely, Linda E., Walls, Danielle M.Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2018-031
Date:
August, 2018
Fichier:
PDF, 576 KB
english, 2018