Culture-Based Products: Integrating Cultural and Commercial Strategies. Cases from the Luxury Perfumery Industry
Artico, Chiara Isadora, Tamma, MicheleAnnée:
2015
Langue:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2656595
Fichier:
PDF, 2.15 MB
english, 2015