Recall, Liking, and Creativity in TV Commercials: A New Approach
Stone, Gerald, Besser, Donna, Lewis, Loran EVolume:
40
Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-40-3-7-18
Date:
May, 2000
Fichier:
PDF, 62 KB
english, 2000