Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
Xiao, Min, Wang, Rang, Chan-Olmsted, SylviaLangue:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2018.1501146
Date:
July, 2018
Fichier:
PDF, 2.01 MB
english, 2018