Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy, Maduku, Daniel K.Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.07.037
Date:
August, 2018
Fichier:
PDF, 587 KB
english, 2018