Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers: An Investigation Into the Effects of Advertising On High-Cognitive-Elaboration Donations
Randle, M., Miller, L., Stirling, J., Dolnicar, S.Volume:
56
Langue:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-049
Date:
December, 2016
Fichier:
PDF, 777 KB
english, 2016