Advances in Advertising Research IX || Advertising Effects of In-Game-Advertising vs. In-App-Advertising
Cauberghe, Verolien, Hudders, Liselot, Eisend, MartinVolume:
10.1007/97
Année:
2018
Langue:
english
DOI:
10.1007/978-3-658-22681-7_6
Fichier:
PDF, 662 KB
english, 2018