Advances in Advertising Research IX || “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising
Cauberghe, Verolien, Hudders, Liselot, Eisend, MartinVolume:
10.1007/97
Année:
2018
Langue:
english
DOI:
10.1007/978-3-658-22681-7_2
Fichier:
PDF, 245 KB
english, 2018