Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold, Molinillo, Sebastian, Wang, ShashaVolume:
44
Langue:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.06.015
Date:
September, 2018
Fichier:
PDF, 373 KB
english, 2018