Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong
Chan, Grace Suk Ha, Lee, Ada Lai Yung, Wong, Connie Hiu ManVolume:
10
Langue:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v10n2p16
Date:
May, 2018
Fichier:
PDF, 219 KB
english, 2018