Millennial consumers' perception of sportswear brand globalness impacts purchase intention in cause-related product marketing
Baek, Woo-yeul, Byon, Kevin K., Choi, Young-hwan, Park, Choon-wooVolume:
45
Langue:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.6225
Date:
September, 2017
Fichier:
PDF, 137 KB
english, 2017