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Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros, de Abreu, Fernando AntunesLangue:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1482558
Date:
June, 2018
Fichier:
PDF, 1.45 MB
english, 2018