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The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
Branda, Anthony F., Lala, Vishal, Gopalakrishna, PradeepLangue:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/s41270-018-0036-8
Date:
June, 2018
Fichier:
PDF, 530 KB
english, 2018