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Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Cuneo, Andres, Milberg, Sandra J., Alarcon-del-Amo, Maria del Carmen, Lopez-Belbeze, PilarLangue:
english
Journal:
European Management Journal
DOI:
10.1016/j.emj.2018.05.003
Date:
May, 2018
Fichier:
PDF, 502 KB
english, 2018