When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies
Johnson, Allison R., Folkes, Valerie S., Wang, JuanLangue:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0588-3
Date:
May, 2018
Fichier:
PDF, 798 KB
english, 2018