A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika, Chapleo, Chris, O’Sullivan, HelenLangue:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-018-0128-y
Date:
May, 2018
Fichier:
PDF, 539 KB
english, 2018