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Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites
Franco Valdez, Ana Dolores, Valdez Cervantes, Alfonso, Motyka, ScottVolume:
90
Langue:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.04.027
Date:
September, 2018
Fichier:
PDF, 464 KB
english, 2018