Size Does Matter: Effects of In-Game Advertising Stimuli on Brand Recall and Brand Recognition
Chaney, Isabella, Hosany, Sameer, Wu, Meng-Shan Sharon, Chen, Cheng-Hao Steve, Nguyen, BangLangue:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2018.05.007
Date:
May, 2018
Fichier:
PDF, 448 KB
english, 2018